About Chef's Choice
Delivering the Finest Fresh Produce
Perfectly placed to deliver the produce you need. What makes Chef's Choice different from other suppliers of fresh produce is our extensive understanding of every step of the process that carries food from farm to fork.
Our Founder's Expertise
Walid Gab Alla, our founder, worked as a chef for 12 years, specializing in European and Mediterranean cuisine in pubs, cafes, restaurants, and hotels. He then switched sides, moving to the supplier side of the business. Walid is also a trained accountant and has worked as a sales director in the catering industry.
With hands-on experience of every aspect of the food business, Walid still visits suppliers himself to select and buy the best available produce. That means we know exactly how to offer the finest quality options for chefs wanting to create menus and individual dishes.
Adapting to a Changing Industry
The impact of the COVID-19 pandemic of 2020 means we are living in a critical era for the hospitality industry. Chef's Choice is committed to supporting our partners and delivering the highest quality fresh produce, no matter the challenges we face.
