Our Team
Walid Gab Alla
Business Development & Managing Director
Walid developed a passion for fresh produce from childhood, when he grew up on a farm that cultivated vegetables and salad. He trained as an accountant and has extensive business experience, including as a sales director. But he never forgot his first love and switched direction, working his way up from commis chef to head chef. The creation of Chef's Choice was a dream come true for someone who has worked at every level of the process of delivering outstanding fresh produce.
Walid Gab Alla
Business Development & Managing Director
Nader Ismail
Head of Buying and Quality Control
Nader has been working with fresh produce for nearly 20 years. He has a passion for sourcing the very finest seasonal fruit and vegetables. As a buyer and quality controller, he oversees every step of the operation. He is involved in sourcing and buying, quality control and the application of a FIFO stock rotation system. That ensures all our clients receive the very freshest seasonal produce. Nader's lifelong dream of setting up his own business came true when he was part of the team that set up, and now runs, Chef's Choice.
Nader Ismail
Head of Buying and Quality Control
Ahmed El Shorbagy
Sales Director
Ahmed has almost two decades of experience in fruit and vegetables. He has worked at every level in the industry and supplied the best restaurants, hotels and cafes in London. He always had an ambition to run his own company and work independently to provide a top-quality service. That goal has now been achieved and Ahmed relishes the task of providing excellent produce to clients of all sizes.
Ahmed El Shorbagy
Sales Director
About Chef's Choice
Delivering the Finest Fresh Produce
Perfectly placed to deliver the produce you need. What makes Chef's Choice different from other suppliers of fresh produce is our extensive understanding of every step of the process that carries food from farm to fork.
Our Founder's Expertise
Walid Gab Alla, our founder, worked as a chef for 12 years, specializing in European and Mediterranean cuisine in pubs, cafes, restaurants, and hotels. He then switched sides, moving to the supplier side of the business. Walid is also a trained accountant and has worked as a sales director in the catering industry.
With hands-on experience of every aspect of the food business, Walid still visits suppliers himself to select and buy the best available produce. That means we know exactly how to offer the finest quality options for chefs wanting to create menus and individual dishes.
Adapting to a Changing Industry
The impact of the COVID-19 pandemic of 2020 means we are living in a critical era for the hospitality industry. Chef's Choice is committed to supporting our partners and delivering the highest quality fresh produce, no matter the challenges we face.